The term SEO is being thrown around be Web Designers a lot. And also a lot of Small Business Owners have learned that SEO is at the very least important to them – whether they actually know what it means or not.
As a matter of fact, SEO is one of the main pillars for successful Online Marketing. Your website with proper SEO, means your website is on steroid, when it comes to getting more visitors.
But what is this SEO and what does it do? And even more importantly: How can you use it in your Online Marketing?
The shortcut SEO stands for Search Engine Optimisation.
We all know, that search engines like Google, Bing and Yahoo are the places where you find websites that you’ve been looking for. Say, you are looking to buy a new pair of shoes online, you will likely go to Google first, in order to find the perfect match for your taste.
Optimising your Website to be found by Search Engines more easily is one of the best Online Marketing investments, you could go for.
SEO should be used on many levels of your Website. The most obvious is text. Any text on your Website should include the keyword you want to be found for as often as possible. At the same time it’s obviously important to keep up a good User Experience. Sure It’s important to be found on Search Engines, but at the same time, you don’t want your visitors to get annoyed with you, because the read the same word web design, web design, web design over and over again. See, what I did there?
Furthermore Search Engines check your headlines and handle them as more important. You will want to have your keyword in there too.
The next most important thing to optimise your Website for Search Engines, is called Metadata. Metadata are basically hidden keywords to make it easier for search engines to categorise your Website. There are many opinions about it, these days. While Metadata used to be the number one important thing for SEO, nowadays it has lost most of it’s importance and we don’t exactly know if Google or any other Search Engines are still looking at them at all. However, we want to be sure to be found, so we include those hidden keywords as well.
Incoming Links are a huge one too. Search Engines see, if other Websites link to your’s. They also see how important those websites are and if you link back. Considering all of this, Google makes a huge deal out of it, if prominent websites link to you. But also a lot of small ones add up quickly. One part of SEO is, to get as many backlinks as possible.
Also, Google likes it a lot, if you interlink the pages on your websites. Especially if you run a blog it is a good idea to make a lot of connections. Again: Make sure these connections actually make sense for your visitors.
While Google and other Search Engines get better and better at guessing what the images on your website show, they are still far from perfect. However, one thing that can help a lot it the text, that’s spun around those Images. From the file name, to explanation text, to links to other websites. There is still a lot to be done with images.
Sure your keyword might have a lot of competition in the English Speaking World Wide Web. But have you ever considered, tapping into the German or Spanish speaking market? If that is an option to you, go for it, for many countries are not as far evolved when it comes to professional Web Design, User Experience and SEO.
Be it on what server it’s situated, if it takes freaking long to load the images on your website, or if your Website is Mobile Responsive.
And Google is ruthless, when it comes to these things. Obviously, the most important thing is, how many people visit your website and how long they stay there, but for a business starting out with their Online Marketing strategy, SEO is an essential tool to make it much more likely, you are actually being found on the internet.
And ultimately, if you make money.
For people who are new to this, SEO is most likely very overwhelming. Therefore it is a good idea to talk to a professional. In the very best case, you are currently thinking about getting a new Website for your Business. It’s much easier, to implement SEO into a new Homepage, than it is, to implement it into an existing one. Both is possible, though.
Raindropcatcher has made SEO a priority in their Web Design and Online Marketing services for clients. Scroll down to talk to us!